How To Use Differentiation As A Strategy–Separating The Sheep From The GOATS, with Ken Ferguson
0:00/58:10
My guest today is Ken Ferguson, the CRO of Virtualitics, which offers innovative next generation enterprise AI, machine learning, and 3D data visualization solutions. Ken has a proven track record of success as a revenue leader and enjoys building teams and solving complex problems.
In todays episode we discuss how differentiation can and should be used as a go-to-market strategy, along with other topics such as:
- Surrounding yourself with others that are better than you
- Understanding the problem you’re trying to solve as a company and your unique capabilitities
- The importance of building resilence and a strong belief system in your product and the process
- Why creating your own catorgory matters
- How being different can create the ability to connect with customers
- Why curiosity wins every time
All that and more in this episode.
